Rucha Kale

MID Industrial Design

Beyond the Tampon

Every object carries a worldview. The tampon, an discreet, disposable, designed to disappear object tells us exactly how menstruation has been allowed to exist in public life: hidden, managed, apologized for. Beyond the Tampon begins there, and refuses to stop.

This research-driven thesis uses objects, writing, institutional tools, and visual artifacts to examine menstruation not only as a biological experience, but as a cultural, social, spatial, and political one. It starts from a simple argument: menstruating bodies are not exceptions to be accommodated after the fact. They are human bodies, whole bodies, and bodies around which systems should already be designed. Yet schools, workplaces, bathrooms, policies, products, and everyday social norms continue to treat menstruation as something to hide, tolerate, or privately manage.

The exhibition presents the Menstrual Equity and Justice Certification, a speculative framework that imagines how institutions might be assessed, challenged, and redesigned. Part standard, part provocation, part institutional mirror, the certification is a critical object that asks what care looks like when responsibility shifts from the menstruator to the systems that surround them.

Beyond the Tampon uses design to question the limits of access, the politics of shame, and the difference between concealment and care. It proposes that menstrual equity is not achieved through better products alone, but through infrastructures, language, policies, spaces, and collective responsibility, built for bodies that have always deserved to be centered.

Image

Hand-painted circular seal rendered in deep crimson and warm cream. The composition features a uterus, a raised open hand with red nails, a heart, and a small circle, arranged in a flowing, symbolic grouping. The original artwork from which all other branded pieces were derived.

Menstrual Equity & Justice Certification (Original Logo Design)

Image

"Screen print on fabric, yellow, purple & pink A bold, graphic patch printed in purple on a golden-yellow field with a pink-and-purple checkered border. The text declares: ""Not All Who Menstruate Are Women. Not All Women Menstruate."" — flanked by a uterus icon. Photographed fresh off the print table."

Not All Who Menstruate Are Women (Screen-Printed Fabric Patch)

Image

"3D print in white PLA A larger-scale version of the certification disc, resting on tissue paper and cardboard. The raised lettering and central imagery are clearly defined, showing the dimensional depth and layered relief of the 3D print."

Certification Seal (3D-Printed Disc)

Image

"Monoprints / relief prints on white paper, studio spread Seven prints laid out across a cutting mat, each featuring the same torso figure printed in a different colorway — teal, cobalt blue, mauve, warm brown, soft gold, and golden-rose. A studio documentation of an edition in progress, exploring how color shifts the emotional register of the same image."

Body Forms (Mezzotint Prints)

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